Your website’s job is to explain what your business does – clearly and concisely – while letting people know how your business can help them. The most important role of your website is to help people understand your business, your customer service goals and what sets you apart from your competitors – in order to generate leads and sales for your business.

Your web presence can have many intentions… and it certainly helps to know what your main marketing objective is. For example, do you want to attract new customers, build customer loyalty, update your brand image, position yourself as a premium product or something quite different? If you know this, you’ll have a better understanding of the ‘tone’ you’re using to write your content. Simply explained, the tone is the way you ‘talk’ to your target audience. LOCAL copywriter can write your website in any number of ways, including professional, corporate or formal; chatty and conversational; clever and witty; dynamic and salesy; or as a trusted friend and loyal confidante, etc.

Understanding your target audience will determine which style of writing you choose to communicate with your clients.

Keeping It Local

LOCAL Copywriter is an Australian copywriting service, based on Queensland’s sunny Gold Coast. Backed by more than two decades of writing experience across Sydney-based newspapers, magazines and digital, LOCAL Copywriter has the skills to help best position your brand in the marketplace.

LOCAL Copywriter customises professional web content for a large variety of industries. Our 100% original content is keyword-rich to help boost SEO rankings in Google, Yahoo!, Bing and other search engines. Our services are personalised to your specific needs. We listen to your exact requirements in order to formulate professional, illuminating and engaging content.

Help customers find you easily online

If you already have a website but it’s not appearing in Google searches or it needs an overhaul, we can reshape the information supplied on your website to make it more relevant to your target audience.

What LOCAL Copywriter Can Do For You

Take a fresh approach! If you’re looking to overhaul your existing web content:
  •     SEO (search engine optimisation) copywriting to help your website land on the front page of Google searches
  •      Add essential keywords to each page of your website
  •      Streamline your message with direct speech, as opposed to waffly indirect and over-lengthy sentences and paragraphs
  •      Clarify points and ideas to make them easier to read and understand
  •      Remove repetition, which many websites are guilty of
  •      Correct any spelling mistakes, incorrect grammar and punctuation
  • ·      Professional proofreading to remove all mistakes and typos for an immaculate end result
Start out on top! If you require brand-spanking new web content, from scratch:
  •      Research your industry and check out your competition online
  •      Identify any trends within your industry that could help leverage your content
  •      Work with you to determine your goals
  •      Discuss your expectations for the content
  •      Create bite-sized, easily read content that answers customer questions quickly, without using sales or promotional language, which has been proven to be a turn-off in business
  •      Linking content to your marketing strategy by focussing on your target audience and what they want to read
  •      Create compelling, influential and informative SEO-centric content for each of your web pages
  • ·      Professional proofreading to remove all mistakes and typos for an immaculate end result

Your website is an extension of your brand so don’t risk losing customers over messy, ill-written content. Use a professional Gold Coast copywriter to give your website a clean, sophisticated look.

Give a great first impression by contacting LOCAL Copywriter today to discuss your website needs.